The steps of a successful canvassing process through B2B telemarketing.

Our key steps

  • Analysis and planning
  • Targeting potential markets
  • Screening
  • Understanding the strengths of your sales pitch
  • Script writing
  • Training development agends
  • Prospection
  • Enhancing the proprietaty and confidential database
  • Transfering qualified appointments
  • Confirming e-mail appointments
  • Meeting ans campaign follow-up

Your involvement: before, during and after

Your participation is the key to a successful campaign. Before kicking-off the prospection phase, you will need to fill out a questionnaire to share your knowledge on the characteristics and benefits of your firm with Rafale. During the campaign, you will need to reserve time slots for meetings, confirm and attend qualified appointments and, of course, close the deal.

How can I effectively target my market?

Our database contains all the businesses in North America. We first create a list of businesses and you are then called upon to participate in the screening process. We are able to target data by business area, region, sales figures and even by workforce. We are also able to identify duplicates to avoid contacting your current customers. It bears mentioning that the quality of the list of targeted companies is directly proportional to the quantity of qualified appointments obtained.

Steps to undertake before securing a qualified appointment

During the telemarketing phase, we are aware that 10% to 15% of decision-makers reached after several attempts automatically become qualified appointments. As potential clients usually request documentation on your firm, we pass it on to them or direct them to your website. We then call them back for a follow-up, to schedule an appointment or to agree on a subsequent call-back.

Did you know...

Pour joindre 10 à 15 décideurs, nos agents doivent faire 80 à 100 appels chaque jour.

Combien d'appels de prospection ferez-vous aujourd'hui ?

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Nos 3 Garanties

Base de données ciblée

  • mise à jour et incluant toute l'Intelligence d'affaires récoltée;
  • à laquelle vous avez accès en temps réel;
  • bâtie avec notre expertise commune selon des critères précis;
  • réservée à votre organisation et vous appartenant.

Prospects qualifiés
  • hauts décisionnels ciblés joints;
  • qualification des prospects;
  • relationnel, conversations et suivis entretenus avec eux.
Rendez-vous transférés
  • finalités découlant d'un énorme travail en amont;
  • planifiés sur acceptation des décideurs;
  • au cours desquels vous présentez votre proposition de valeur.